You provide the business knowledge of who your customers are, how you've marketed to them, and how you've made lending decisions. Your understanding of what you've done is critical to accurately capturing, cleaning, and analyzing the data.
This information needs to be captured and documented. Ideally as much data as possible will be used to improve reporting and analysis. For example, if you use different marketing channels (branches, direct mail, internet, etc.) including this information in the data will help understand which channel is performing best and whether significant differences exist.
We take your data and structure it in a way to support tracking and analysis. This starts with your new account acquisition data. With it you are able to drill down into new account info by product, channel, demographics, and risk parameters. The degree you can do this will be limited by how much data exists.
Account performance over time can be tracked in the same way allowing you to dig into how accounts are performing in terms of unit and balance activation and on-going active rates, balance persistency, revenues, delinquency and loss rates. If the data is available risk adjusted yields can be calculated.
Drilling down into this data allows you to discover insights into your business and customers that can business strategy and practices. Hence, the value of your data can go well beyond coming up with your CECL reserve requirement.